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Bridie’s Small Business Blog

The number one social media metric everyone’s too scared to mention

How do you measure the success of your social media marketing?

Instead of measuring followers we’re told that it’s all about engagement. Right? So how do you measure that? Do you look at likes and pluses, pins and shares, comments and clicks?

What if I told you that all those metrics are worthless? Measuring them is a waste of your time.

The only metric you should really care about is revenue.

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Is cheap transcription good value?

I recently had an enquiry from a potential client looking to replace their current transcription service. Unfortunately, my prices were more than their budget allowed, as they were only paying their current transcriber 30c per recorded minute.

I understand that some businesses simply don’t have the budget to use my services – and that’s OK. When you’re a small business or a freelancer starting out, every cent counts.

But thirty cents per recorded minute equates to an hourly rate of less than $5.

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Are you asking too much?

My in-laws visited recently, and while they were here they invested in a caravan so they can visit more often and see more of our wonderful country without it costing a small fortune.

Of course, an expensive purchase like that needs to be insured.

My husband was tasked with this, and his first stop was Youi. He filled in some details on their website but alas, no quote – you have to phone them. So he moved on, but within a few minutes his mobile rang. It was Youi.

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The Twitter Watercooler

It’s no secret that Twitter is my favourite social media platform, and I love hearing how other small business owners are using it. This week, Mary Gardam of LogiQA shares her experiences.

With flu season hitting early, an exciting new project and the busyness of life I’ve been a bit slack lately on Twitter lately and I feel left out of the loop because of it. I haven’t been able to get my daily update of what’s happening around the country.

No, I’m not talking about the latest news or celebrity gossip, even though that’s there for the taking too. I’m talking about the small business watercooler on Twitter.

I’ve been lucky enough to connect with some very talented and passionate entrepreneurs on Twitter who also happen to be the type of women I would love to work with in an actual office.

You remember the office don’t you?

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Why being lazy on social media is (very) bad business

Over the last few weeks, I’ve been sharing my social media pet hates. I’ve talked about how ignoring people and automated posting all the time can sabotage your marketing efforts.

The last social media pet hate I want to share is autoposting one message to multiple social media platforms.

Stop it.

Now!

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