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When is a transcription service not a transcription service?

When is a transcription service not a transcription service?

I read an interesting discussion on LinkedIn not long ago. The opening question asked what’s the difference between a transcription service that charges $20 per audio hour and another which charges over $100 per audio hour. As someone rightly pointed out, more often than not a service offering a low rate won’t have English as a first language and so will lack the many skills, including basic grammar, which are essential if you need a good quality transcript. But it was a comment underneath this that really got me thinking: Forgive me if I’m being stupid here, but when you talk about all the services that go with transcription – grammar, context, ease of readability, accuracy, spelling, formatting (making it look pretty) etc.” – surely that’s no longer mere transcription, but is now a full-blown editing service as well? I’ve never looked at it in this way before, but I guess it’s true. Transcription services are more than simply transcribing audio When I transcribe an audio file, whatever it may be, I don’t just transcribe it and send it off. I ensure that it makes sense. I give every recording a second listen-through for accuracy, so my clients receives a transcript that’s word perfect. I take time to research jargon and names, so my clients don’t have to fill in lots of blanks. And the transcript will be well formatted and easy to read, so my client can use the transcript immediately. I don’t charge extra, it’s all part of my service. How to choose the right transcription service Here’s a quick checklist: Is English their first language? Is a second listen-through included in the quoted rate? Will the transcription service provider do basic research of unusual words...
Telephone Interviews: Tips to get the most out of your recording

Telephone Interviews: Tips to get the most out of your recording

Telephone interviews are a great research tool, whether you’re a market researcher, investigator, business person, or about to write your university thesis. Follow my simple tips to ensure great quality recordings every time. Don’t use speakerphone I get this all the time, interviews that have been recorded on a normal dictaphone placed next to a speakerphone. The most common result is your voice is clear as a bell whilst the person on the other end of the phone – the voice that you actually want to capture – is inaudible. Speakerphones may be okay if you want a hands-free phone call but they’re useless when it comes to recording, so please don’t use them. Instead, purchase a lead that connects your phone to your PC. Don’t use mobile phones Again, this is a common occurrence, the respondent is using a mobile phone.  This creates issues with sound quality, particularly if the person is moving or the signal keeps dropping out. A landline is a must if you want crisp, clear audio. Turn off mobiles Make sure mobile phones are switched off as incoming calls and messages can create interference which masks the conversation. Take it in turns to speak It goes without saying that if you constantly interrupt and speak over the top of each other then important information will be lost, so keep interruptions to a minimum. Of course, following these tips not only means you’ll capture all the information you need, it’ll also reduce your transcription...
Are you for real?

Are you for real?

“Fake it ‘til you make it”. It’s a phrase that’s often trotted out when people are starting out in business. But just how much fakery is required? Where do you draw the line? And do you actually need to “fake it” at all? In business, reputation is everything Click To Tweet It takes years to build a great reputation and only one silly slip-up to tarnish it. Of course, when you’re the new kid on the block competing against people who’ve been around forever you may need to exaggerate slightly. Who hasn’t used “we” on their website instead of “I” to give the impression of a band of employees, rather than one person working alone from their kitchen table? Or done some work for free in exchange for a glowing testimonial? There’s nothing wrong with that – although truth be told there’s nothing wrong with being a brand new one-man-band working from home either. The trouble is, some people never stop faking it. Fakers, fakers everywhere! You’ll find them at every networking meeting bragging loudly about their latest big achievement and the great lifestyle their business is affording them. Like the woman who claimed her fashion-related business was doing “really well”, whilst behind the scenes she’d sold less than $50 worth of stock. Or the girl whose business was apparently a huge success, yet she had to take a part-time job at Spotlight to make ends meet. I once had a one-on-one meeting with someone who ran a business network. We chatted for a couple of hours and at the end she commented on how it was nice to meet someone...
What is event transcription and why is it important?

What is event transcription and why is it important?

What is event transcription? In a nutshell, it’s a text record of your: Keynote speech or presentation Seminar AGM or other meeting Workshop Panel discussion or roundtable Interviews with attendees Why is event transcription important? The main benefits are: Providing a written record which saves you time – a transcript means you don’t have to take notes and you won’t miss any information Broadening your audience – a transcript allows people with a hearing impairment to access the information Boosting your SEO (search engine optimisation) – simply post the transcript to your website Providing a document that can be distributed to attendees and other relevant people Making it easy to create minutes or prepare a list of the key points Creating a document for print or to promote your next event Having your event transcribed increases its longevity Click To Tweet And the transcripts can be presented in a variety of ways to suit your purpose. For instance, you may need a verbatim record of a meeting which includes all the stumbles and “ums” and “ahs”, whereas a keynote speech or presentation can be edited to remove false starts and stumbles. You can also request that slides or other images are included. So when you’re planning your next event, don’t forget to organise professional recording equipment then have the...
How do transcription services make content marketing easy?

How do transcription services make content marketing easy?

Content marketing is all the rage. But let’s be honest, we’re all incredibly busy and there are only so many hours in the day – just how are we supposed to find the time to create more content? There is a simple solution. Team up with a transcription service to make content marketing a breeze! How a transcription service can help with content marketing Having your recordings transcribed allows one piece of content to be used in multiple ways. Click To Tweet Every recording, be it a podcast, webinar, video, presentation, radio or TV interview, can be transcribed and turned into: A blog post – boost your SEO A downloadable PDF – give it away free to encourage newsletter sign-ups An e-book – collate several transcripts to form chapters An article – tweak the transcript to create an article for a magazine or website Social media updates – pick out key phrases to use as tweets and updates for Facebook, LinkedIn and Google+ Transcription is the simple way to create multiple content from one recording so go on, give it a go...
61 tips for using Twitter effectively

61 tips for using Twitter effectively

Twitter is a fabulous networking tool for any small business or freelancer. But are you using it effectively? Check out these simple tips that’ll have you using Twitter like a pro in no time! Twitter Basics 1. Upload a profile pic – eggs do not encourage followers. Preferably use a head shot, but if you’re camera shy a logo will suffice. 2. Optimise your bio – you only have 160 characters to play with so if in doubt enlist the services of a copywriter. 3. Enter your real location into your profile. 4. Add a url to your bio so that when someone checks a list of followers they can easily click your link without having to go into your profile (which most people won’t bother to do). 5. Brand your profile. Ask a graphic designer to design an eye-catching branded image for you. If your budget won’t stretch that far, use Wordle to create a keyword cloud image – simple but effective. 6. Select to receive email notifications when you’re sent a DM or someone mentions you to ensure you can quickly react to enquiries, recommendations and customer service issues. 7. Interact – the key is to build relationships. 8. Take part in Twitter chats – they’re a great way to meet new people. Two of my favourites are #NostalgiaChat and #MediaChat. 9. Answer questions – if someone asks something try your best to answer it, even if it takes a bit of time to find the info they need. 10. Add value to retweets. Don’t simply retweet a post – add a comment. 11. Be careful with your retweets. Always click the link to check the...

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